At a time when America is so preoccupied by carbohydrate
intake, leave it to the French to conjure an exhibition
focused on... bread and fashion? Dubbed “Pain
Couture,” (High Fashion Bread), this summer’s
show at the Fondation Cartier features fun follies
based on a creative collaboration between Jean Paul
Gaultier and the French Bakers Guild.
It’s an unexpected marriage of two crafts: the
baker who mixes, kneads and manipulates flour, water,
salt and leaven into fanciful shapes and the designer
who drafts, drapes, snips and sews fabrics to create
crisp stylistic silhouettes. In keeping with the spirit
of a couture house, France’s finest artisan bakers
have picked several emblematic pieces from Gaultier’s
past collections and transformed them into some of
the most scrumptious garments in town.
In a room where the visitor is intoxicated by the
smell of freshly baked bread, there are bustle dresses
on wicker basket forms assembled with baguettes, country
loaves and sour dough bread. Using special molds, the
bakers have produced shoes, hats, boots, an umbrella...
and even a Kelly bag and kilt. Mannequins and busts
are everywhere, suspended between rows of "wicker" shades,
against the Foundation's two-story plate glass windows,
resting on a stretch of craft wrapping paper, or perched
atop pedestals. Particularly striking are a floor-length
evening harlequin skirt made of shortbread cookies
linked at the corners that swirls around the hips,
trailing back two meters, and a couple of shift dresses
made of graduated langues de chat (super-fine
butter cookies) wired together in layers.
In an article published in Beaux Arts Magazine — titled “In
Bread with Gaultier” — JPG discusses his
approach to fashion with Mathias Ohrel. “I don’t
consider myself to be an artist. I see my work as that
of a craftsman, like bakers and confectioners... Bread,
of course, is a basic foodstuff, but it also appeals
to me as matter. It is made by human hands.”
If anything, this is the weak point of the show. The
distinctly “capricious” nature of the bread
baking process has us wondering what this thematic
display will look like in its final weeks! Still, on
that score, the Foundation appears to have cooked up
a plan... The exhibits will be able to evolve or change
thanks to a fashion/baking lab installed in the room
downstairs. Bon appetit!!!